NikolaGavlon | Project Pastards

Water Identity

A minimalist label system built around the most essential element: water.

A bold typographic exploration transforming the chemical formula H₂O into a contemporary brand statement.

The design approach strips everything down to the core — just like water itself.

At the heart of the identity lies the chemical formula H₂O, used not as scientific notation, but as a graphic symbol. The typography becomes the hero, expressing clarity, movement, and structural balance.

The objective was simple:

Create a label that feels as essential as its content.

Still vs Sparkling

The differentiation strategy avoids color coding or excessive graphics.

This approach reinforces brand consistency while maintaining clear product distinction.

Less elements. Stronger identity.

Structured, stable, vertical alignment

Emphasis on clarity and balance

Angled composition, disrupted symmetry

Visual tension to imply movement and carbonation

Title

PASTARDS Water Identity

Year

2023

Gentre

Product Design - Illustration - Advertising

Creative Direction & Execution

NikolaGavlon

Special Thanks

To all collaborators, sound designers, and reference sources who helped bring this vision to life.

Any use, reproduction, or redistribution of the content is strictly prohibited without explicit permission.

Thank you

Every project leaves a mark.

Let’s create the next footprint together.

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