NikolaGavlon | Project Blacklist

Fuel the Uprising

BLACKLIST FUEL

What happens when rebellion meets energy?

Blacklist Fuel is a concept energy drink brand built for the bold. It’s a high-voltage statement against the ordinary, designed for creators, risk-takers, gamers, rebels, and night owls who don’t ask for permission.

This project explores the branding, design language, and packaging of a fictional product that punches through visual noise and dares you to fuel your uprising.

Role: Art Direction, Branding, 3D Product Design | Tools: Blender, Photoshop, Illustrator | Concept: Self-Initiated / Portfolio Project

Brand Concept

Blacklist Fuel isn’t just another energy drink. It’s a call to arms.

The brand was designed around the idea of rebellion—not only against authority, but against fatigue, hesitation, and mediocrity. Every detail is laced with attitude, from the clenched fist on the can to the hypnotic shockwave graphics behind it.

Core Values: Defiance | Raw Energy | Creativity | Identity

Target Audience:: Gen-Z and young Millennials | Gamers, artists, performers, skaters, underground musicians | Energy addicts with a purpose

Green Strike (Lime/Energy) | Blue Voltage (Berry/Electric) | Red Rebellion (Cherry/Power)

Font

Ananias

by Konstantina Louka

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,!@#$%&*

Typography reflects raw confidence—read it loud, or don’t read it at all.

Each can is a manifesto.

Central to the design is a 3D-rendered, color-coded hand throwing the universal rock gesture—a visual metaphor for unity, resistance, and unapologetic energy.

Radial backdrops and digital glitch overlays were used to emphasize motion, pulse, and force. Condensation details and metallic finishes complete the tactile realism.

Each can: 12 fl oz / 355 ml | Mocked in Blender | Custom light reflections and condensation maps

Behind the Scenes

This project began with moodboards and glitchpunk aesthetics.

From hand modeling in Blender to detail painting condensation, the process focused on realism with attitude.

Early iterations explored fist variations, color feedback loops, and environmental lighting. The final result aims to straddle both photoreal and surreal.

#BlacklistFuel | #FuelTheUprising | #BlacklistYourLimits

Blacklist Fuel is the drink of the underground.

It’s made-up, sure—but it’s rooted in a real mindset. In a world that keeps asking us to fit in, Blacklist Fuel is a visual reminder to stand out, go harder, and stay awake.

Thanks for scrolling.

Let’s build something rebellious together.

FU

Title

Blacklist Fuel

Year

2024

Gentre

Branding & Packaging Design

Creative Direction & Execution

NikolaGavlon

Special Thanks

To all collaborators, sound designers, and reference sources who helped bring this vision to life.

Any use, reproduction, or redistribution of the content is strictly prohibited without explicit permission.

Thank you

Every project leaves a mark.

Let’s create the next footprint together.

YOUTUBE

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